Over 50% Of All Zavida Coffee Now Rainforest Alliance Certified
You heard it right! It's no secret that we are quite vocal about our love and appreciation for our friends at the Rainforest Alliance. Matter of fact, we love coffee beans from Rainforest Alliance Certified farms so much that we wrote a blog about it.
Since 2006 (time flies when you're having fun) we've been making a conscious effort to source the best possible coffee beans that are grown on environmentally sustainable, worker-friendly coffee farms. And when it comes to sustainable products, very few organizations do it better than the hard-working folks at the Rainforest Alliance.
8 years later, we are honored to announce that as of 2014 over 50% of the coffee beans purchased by Zavida Coffee Roasters bare the Rainforest Alliance Certified stamp of sustainability.
This is a huge milestone for us as a company and coffee roaster – especially one that's been kicking around for 30+ years!
Why sustainability matters to Zavida
From reducing the carbon footprint of our roasting facility by planting trees (over 100,000 so far), to ensuring that we source coffee from farms that adhere to a strict standard of excellence and worker care, being conscious of our impact on this planet is something we've taken seriously since day one.
Having the Rainforest Alliance seal on our coffee means that with every RA certified product sold, we are directly impacting the coffee industry which we love to serve in a positive way.
And by "we" we're referring to "you" as well!
Where do we go from here? As long as the environmental stewardship of Rainforest Alliance continues, we will be a proud partner. On the immediate horizon, we do have another announcement to make regarding a lineup of 100% Rainforest Alliance Certified coffee being added to our product line, but we can't spill the proverbial beans just yet.
What we can say is that our new product additions have been a long time in the making, and when the ball drops you may have the sudden urge to jump up and down, breakdance, or do the Harlem Shake (original version).
Oh yeah, and there also may be a modest announcement in the next little while pertaining to all of your Keurig brand coffee brewers out there.
What was that? K-Cups? Zavida? Mommy?
Feel free to hound our Facebook page for more on that.
It's more than just coffee - 2014 is shaping up to be a monumental year for Zavida Coffee, and we wouldn't be standing strong if it wasn't for each and every one of you. And at the end of the day, it's more than just coffee.
We only get one shot at this wonderful roller coaster we call life, and living a good one means doing your best, being kind, proactive, and passionate.
Purchasing goods that are sustainably produced is but one way to give back. Educate yourself and your family on the various ways you can take positive action in the world around you.
With a little effort, a smidgen of sweat, and a surplus of smiles, you can truly accomplish anything!